Mudik Dinanti, Mudik di Hati Bersama BUMN 2023 PT Pertamina (Persero)
In 2023, our client reintroduced their annual CSR-inspired initiative centered on the Mudik tradition. We were entrusted to design and manage a large-scale operation that brought thousands of participants safely back to their hometowns across Java. The program aimed to fulfill the deep longing for Mudik after the pandemic while reinforcing the company's commitment to employee wellbeing, even in the midst of crisis. Our role was to create a journey that was both logistically seamless and emotionally meaningful.
The initiative was created to help employees reunite with their families for Eid al-Fitr in the post-pandemic context. The client wanted a program that prioritized protocols, comfort, and social responsibility. Beyond transportation, the program included meals, medicines, and on-site assistance through branded service booths at stops. These touchpoints ensured that travelers felt cared for, turning a logistical operation into a gesture of genuine appreciation and loyalty building.
We coordinated departures from multiple cities with unique travel needs, mobilizing 64 buses across 17 destinations in West, Central, and East Java. Branded service posts were activated at key transit points, providing hot beverages, packaged meals, and resting areas supported by fan cooling and seating. On-site teams handled check-ins, boarding, and luggage while also offering assistance to families and children. Visual branding across tents, banners, and booths reinforced the client's CSR values and created a cohesive experience. Safety and comfort were prioritized with vehicle checks, driver readiness, travel insurance, GPS tracking, and first-aid provisions. Real-time communication between our teams and ground staff ensured smooth operations and rapid response to any challenge. Every detail was designed to make the journey stress-free and memorable.
The program successfully transported 3,000 participants home for Eid al-Fitr, delivering an experience marked by care and attention. Feedback highlighted the thoughtful amenities and well-coordinated logistics, with participants expressing gratitude for the support provided. The initiative enhanced the client's reputation as a compassionate and responsible employer while strengthening employee loyalty. By combining large-scale precision with human-centered details, we transformed Mudik into a meaningful corporate initiative that created lasting impact.
