The client approached us to design a memorable family gathering that went beyond conventional leisure. They wanted an experience that would energize, reconnect, and celebrate the spirit of community among employees and their families. Set against the lush green landscapes of Sentul, Bogor, the event focused on nature-based activities that fostered togetherness, wellness, and corporate pride. This was not just about getting people outdoors; it was about rekindling shared stories and cultivating authentic emotional connections in a setting that reflects the company's bold vision: "Energizing Indonesia from Sahara."
Our client needed more than flawless logistics. They wanted a narrative that told their unique story and connected their presence back to the people who drive it every day. We identified a key emotional objective: to instill pride and belonging across generations. The aim was to create an experience that blended adventure and relaxation while welcoming all ages and abilities. From a branding perspective, it was also an opportunity to subtly reaffirm our client's identity as not just a productive force but as a human-centered organization.
We delivered a nature-immersive, multi-format gathering experience. The day opened with a warm communal circle for energizing icebreakers, followed by a carefully charted hiking trail through Sentul's bamboo forest and river, with route assistance and safety guides to ensure inclusivity. A beanbag lounge tent set against a scenic backdrop became the event's social hub, complete with live music, interactive games, and premium F&B showcasing local cuisine. Branding was seamlessly integrated into every touchpoint, from stage design and uniforms to directional signage, ensuring visual consistency while maintaining natural aesthetics.
With over 100 participants, the event achieved a 100% participation rate across all agenda segments. Families hiked, laughed, rested, and celebrated together. The client noted a tangible boost in team morale, with employees expressing renewed pride in being part of their company's extended mission abroad. More importantly, it redefined what “corporate family” means. We don't just organize events; we engineer emotional resonance rooted in strategy, nature, and narrative.