QC Kreasi

Our client, the leading state-owned energy company, is driven by a strong people-centric culture. It focuses on inspiring and empowering its people while fostering a shared vision of solidarity and responsibility to create opportunities for growth and development. To support this vision, we were engaged to design a large-scale, CSR-style homecoming program that enabled employees and partners to travel safely for Mudik, the annual nationwide exodus during Eid Fitr. The brief called for national coverage across bus and sea routes, seamless registration journeys, and a family-friendly send-off experience that felt both celebratory and well-organized.

Deliver seamless movement for more than eleven thousand travelers across multiple cities while elevating safety, hospitality, and brand presence. Capacity targets covered 4,700 bus seats and 6,300 ship berths, with strong verification and communications to reduce no shows and congestion. Success would be measured by realized departures, operational safety, media visibility, and participant sentiment.

We built a full-funnel participant journey. A dedicated microsite managed sign-ups, supported by call center verification, five-wave SMS e-ticket blasts, and re-registration points at head office, Pelni counters, and regional depots. The Jakarta send-off activated TMII Parkir Utara on 29 May 2019 with a gated entry, clear wayfinding, T-banners, landmark structures, and a main stage. Program flow included MC opening, safety briefing, national anthem, leadership remarks, symbolic flag-off, certificate handover by traffic police, tausiyah and communal prayer, then boarding. A rampak gendang performance accompanied the release of buses. Guest care spanned shaded waiting tents, VIP lounge, musholla, portable toilets, medical tent, on-site ambulance, and LinkAja engagement. Doorprizes, live media coverage, and branded goody bags completed the experience. We also operated sea departures in Surabaya, Makassar, and Jakarta, plus a Pekanbaru to Padang service, aligning local layouts, POSM, and doorprize ceremonies with the Jakarta look and feel.

Realization exceeded targets. A total of 4,625 bus travelers and 6,289 ship travelers departed, with an overall total of 11,047, including community additions and field teams, validated against our control data. Public reporting aligned with the eleven-thousand scale and reinforced program visibility. Driver screenings cleared 96 of 130 as fit, with follow-up notes logged, and stage-to-gate operations ran to time. The participants achieved safe, orderly departures and positive participant feedback, while our end-to-end planning, communications, and site operations demonstrated the value of a detail-led event partner.